PLANETARY SERVICES

In 2021, Abbr. Projects drafted a fictional backstory for Planetary Services imagining the Syracuse creative agency as a space-trotting band of astronauts using intergalactic insights to inform better work back on earth. Based on this strategic concept, Abbr. Foundry designed a custom variable type family with five unique presets representing five stages of digital communication, from the early days of computer processing, to present technology, to the instantaneous interplanetary travel of the future. Read the full case study at Abbr. Projects.